Data Governance refers to the management framework that ensures the availability, integrity, security, and proper use of data within an organization. It establishes policies, procedures, and standards to manage data throughout its lifecycle, ensuring compliance with regulations and improving data quality. Effective data governance enables businesses to maximize the value of their data by promoting accountability, minimizing risks, and ensuring that data is consistent and reliable for decision-making. It is crucial for maintaining data privacy, security, and trust across the organization.