Stefan Zhelev
Balanced Scorecard
The Balanced Scorecard is a strategic management framework that helps organizations translate their vision and strategy into actionable objectives across four key perspectives: financial, customer, internal processes, and learning & growth. It provides a balanced approach to measuring performance by combining both financial and non-financial metrics. This holistic view helps businesses track their progress, align activities with strategy, and improve decision-making. By focusing on multiple aspects of performance, the Balanced Scorecard ensures that organizations maintain a well-rounded approach to achieving long-term success.